Jennifer Quinton

YWCA requested a new, timeless, celebratory look to brand this annual event honoring the achievements of local women. Keeping with the national branded colors and typefaces, I added simple graphic streamers and created variety and movement by varying the weight and size of their simple font.

I created a template for the newsletter bending shades of PMS 172 to my will so the YWCA Mohawk Valley community, donors, and board members can be informed of upcoming events, human interest stories, and fundraising effort results, all in an easy-to-read and very familiar publication. 

The annual report allows a tiny variation on corporate colors: a bright sunny yellow orange supports the existing brand and adds a burst of warmth. 2011’s theme was “Moving Forward,” based on artwork provided by domestic violence survivors.

This invitation supported an event for a foundation linked to the YWCA but not directly connected, allowing a brief departure from the standard PMS 172. The starburst symbol comes from the logo of the foundation's beneficiary organization.

This is an example of the new Salute Invitation, in contrast with the first image. This design follows the new branding (as of January 2016) and the introduction of Avenir Next as the Y's featured font.

I took my cues again from the new branding guidelines for The Annual Report for YWCA's 2014 fiscal year, and integrated a combination of photos provided by the Y and appropriate stock images.